36 Best Places to Buy Your Wedding Dress Online in 2021

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chosen by kyha untold wonderland

Yes, you can buy your wedding dress online and still find your dream gown. What seemed improbable and impossible even a few years ago is now a total normal and amazing thing. There are major pros to online shopping, after all, and especially when it comes to wedding dresses.

First, brands are now poised for online sales. That means everything from the overall shopping experience to securing the perfect style and fit is optimized for online shoppers. Second, you might love an international label that isn’t sold in stores but can now be shipped to your doorstep. And third, there are now several “try-before-you-buy” programs. You can host a try-on party from the comfort of your own home!

{above image creative director: @k.y.h.a photography: @emilyabay_photographer hair + makeup: @maxmade stylist: @jessicarolfe1 model: @jasminegeex of @bellamanagement}

If you’re still not sure about buying a wedding dress online, you’re biggest concern probably has to do with fit. Here’s a helpful tip: gowns can generally be taken in a total of two sizes (about 3 inches) before losing the design integrity. It’s harder to tailor a dress to your shape if it’s too small. Just like buying a wedding dress in person, you’ll likely need to work with a tailor. Made-to-order gowns will work off your specific measurements but still suggest you hire a seamstress to finalize a perfect fit. And if it’s a sample gown or pre-owned, don’t write it off because it’s too big!

We researched price ranges, shipping times, return policies, and bridal styles to find the BEST places to buy your wedding dress online. One thing to keep in mind — several brands and stores have regular sales which we didn’t include in the price range. You may be able to find what you’re looking for from a brand you love at a better price. Yay! However, most sales prices on bridal items are final, so be sure to double-check. OKAY, let’s find you a wedding dress!

harvest moon by rue de seine wedding dress
dress: Rue de Seine

Price Range: $150 -$3300

Shipping Times: 3-day shipping within the US

Return Policy: 4 days for a full refund minus the cost of shipping

The rad bridal boutique opened its online bridal shop as a direct response to Covid-19. However, the boss babes found they were not only catering to brides who were looking for wedding dresses online, but they were also offering sustainable options at affordable prices for modern brides. The a&bé closet is full of gorgeous pre-worn wedding dresses and accessories by the most sought-after designers (Berta, Monique Lhuillier, Rue De Seine to name a few), and it’s here to stay. Check out the handy size guide before you shop!

PS: Every Wednesday at 12:00 pm CST, the team selects a dress for the Deal of the Week! The heavily-discounted flash sale means the dress is normally under $500 — don’t miss out!!

anna campbell bridal wedding dressAmelie Dress

Price Range: $775+ separates; $2300+ dresses (and be sure to check out the sample sale prices)

Shipping Times: dresses are made to order and take 20 weeks to cut and create, plus 2-3 weeks for international shipping from Australia (there are rush order options, but Anna Campbell stylists recommend ordering your dress 6-7 months before the event)

Return Policy: no returns or exchanges

The small Anna Campbell team has been designing and creating wedding dresses by hand in Melbourne for over 10 years. They create comfortable bohemian gowns for modern brides and, hot tip, that dress up there is one of our most pinned gowns ever. Each dress has a very detailed sizing guide with measurement instructions. Keep in mind your dress will also need local alterations to ensure the very best fit. You’ll have access to your own AC stylist for any questions along the way!

off the shoulder asos wedding dress

Price Range: $135-$600

Shipping Times: selections from next-day to standard (7 business days)

Return Policy: free returns within 28 days

ASOS is where it’s at for a fast, affordable dress. But that doesn’t mean you’re sacrificing quality and style. ASOS keeps a regular rotation of on-trend dresses and jumpsuits. And there are SO many great options for a reception or getaway look. Each dress has detailed measurements, though ASOS does suggest working with a tailor. And while you aren’t getting one-on-one service, the quick turnaround and free returns are a bonus. We recommend grabbing your top 3 so you have options, then keep your fave!

bhldn willowby by watters lilia gown
dress: Willowby by Watters Lilia Gown

Price Range: $150-$1000 separates; $220-$2495 dresses (plus a killer sale section)

Shipping Times: selections from next-day to standard (5-8 business days)

Return Policy: free returns within 30 days

Ask us if we will ever get over Anthropologie’s bridal sister store? WE WILL NOT. The shop is a curated closet of designer favorites (like Jenny Yoo, Watters, and Marchesa Notte) alongside in-house pieces. BHLDN also carries accessories and separates made by small businesses, which we love. It’s easy to shop by bridal style, wedding type, dress feature, and so much more. And they’ve got the virtual appointment process down.

Berta bridal wedding dress new york
dress: Berta

Price Range: $100 and up (designer gowns up to 80% off retail price)

Shipping Times: varies by seller

Return Policy: varies by seller (assume no returns when buying preowned)

Borrowing Magnolia is the matchmaker you never knew you needed. Where one bride hangs her dress in the back of her closet, another is searching for her dream gown. Enter your “something borrowed,” and a truly simple way to shop a pre-loved wedding dress online. Sustainability is a cornerstone to Borrowing Magnolia’s brand, making eco-friendly brides’ dress dreams come true. Shop from thousands of wedding dresses from designers we feature often right here on GWS.

Danielle Frankel Aria wedding dress
Aria Dress

Price Range: $750-$12,900 (with monthly payment options via Affirm)

Shipping Times: varies depending on location; possible expedited shipping available

Return Policy: email intent to return within 5 days for a $200 restocking fee; free exchanges within 20 days; sale items non-refundable

Danielle Frankel’s New York-made gowns are utterly whimsical and fashion-forward. We still can’t get over this bride in the Ruby gown! If you’re in the market for designer-made where modern meets nostalgia, these gowns are your jackpot. Follow the measurement guide to find your size, but count on needing alterations for a perfect fit.

Daughters of Simone Fances Dress
Frances Dress

Price Range: $500-$2710 (option to split into 2 payments)

Shipping Times: dresses take 12-15 weeks to create; or shop ready-to-ship

Return Policy: made-to-order gowns non-refundable or exchangeable

Try-Before-You-Buy Option: Yes

Daughters of Simone wins for the best try-at-home experience with The Bride Box! They’ll ship you 5 (or more) sample dresses to try on as well as measuring tape, clips, a veil, an “I said yes” board, and a complimentary dried bouquet with a vintage champagne glass. You’ll also get super-cute digital invitations if you want to do a virtual try-on with your people and a video chat with a DOS stylist. The box is $200 + $50 shipping and if you choose a dress, the fee acts as a deposit. DOS gowns are the epitome of a boho bride style and we love them forever!

David's Bridal sweetheart neckline high-slit dressDB STUDIO – WG4017

Price Range: $75-$1899 (with monthly payment options via Affirm)

Shipping Times: several dresses in stock + ready to ship; free shipping on orders $99+

Return Policy: returns within 7 days; exchanges within 60 days

David’s Bridal stylists are at your beck and call — literally. They are available to text or chat 24/7! So, if you’re facing a bridal conundrum, your answer is waiting in the palm of your hand. Several dresses have reviews and pictures of real brides so you can see how the dress might fit your body type.

Dreamers and Lovers Naomi Dress
Naomi Dress

Price Range: $585-$2400

Shipping Times: turnaround time fluctuates based on workload and wedding date; limited availability of ready-to-ship gowns 1-2 weeks

Return Policy: made-to-order gowns non-refundable or exchangeable

Try-Before-You-Buy Option: Yes

Bohemian dresses for the laid-back bride…sound like you? Dreamers and Lovers creates each made-to-order dress in their small California studio, combining high-end dressmaking with friendly, hands-on customer service. Your gown will be tailored to perfectly fit your body with soft, moveable fabrics for an effortless bridal look. And before you order, try on up to four sample dresses at home with the loan-me program!

elizabeth dye tulle wedding dress
Melonie Gown

Price Range: $200-$3600

Shipping Times: made-to-order timeline 14 weeks (rush fees for as early as 9 weeks)

Return Policy: made-to-order gowns non-refundable or exchangeable

Elizabeth Dye calls her dresses “bold and romantic gestures come to life” and one scroll through the shop, you’ll see what she means. From intense colors to soft + fluffy silhouettes, these gowns are memorable wonders. The dresses are handmade in their Portland workshop by fairly paid seamstresses—one more thing to love.

etsy black wedding dress
dress: Mywony Bridal

There are many variables in shipping and return policies when it comes to buying a wedding dress online through Etsy sellers. Rather than dig into those details, we narrowed the playing field by researching some of the top wedding dress shops on Etsy. Each designer comes highly reviewed and recommended by real brides. We’ve featured several of these designers on GWS, so it’s the combination of fashionable and reputable that makes these designers worth it. NOTE: Several sellers offer regular discounts on their dresses – some up to 50%!

Mywony Bridal on Etsy

mywony bridal whimsical wedding dressprice range: $215-$2199 bridal style: whimsical tulle and embroidered details

Piondress Bridal on Etsy

romantic wedding dress Etsyprice range: $109-$999 bridal style: exquisite + romantic

Flora and Lane on Etsy

boho wedding dress Etsyprice range: $250-$2400 bridal style: bohemian luxe

Sweet Caroline Styles on Etsy

sweet caroline styles green wedding dressprice range: $150-$2000 bridal style: colorful + modern bride

Mila Bridal on Etsy

minimal Etsy wedding dressprice range: $180-$980 bridal style: simple, minimalist

We’ve got more Etsy love for you — here are our favorite boho wedding dresses we found on Etsy!

fame and partners custom wedding dress

Price Range: $229-$479 (financing options available)

Shipping Times: standard 4-7 weeks; express 3-4 weeks

Return Policy: within 30 days; made-to-order gowns require a $35 zero-waste fee

Fame & Partners is the perfect solution for the minimalist bride who wants bespoke on a budget. Choose your base dress style and go from there. You can customize color, length, strap style, bra-friendly (or not), neckline, slit height, add pockets, and more. Input your specific measurements for a dress that fits out of the box.

Ruby Wedding Dress by Galia Lahav
Ruby Gown

Price Range: $2195-$5295

Shipping Times: depends on the dress but generally 2-8 weeks

Return Policy: return requests accepted within 14 days; $100 fee

Galia Lahav designs couture gowns with high-end fabrications for a stunning and bold end result. You can purchase a luxury wedding dress online and follow their fit guide to find your size. Give ample time to hire a seamstress for your best fit.

AdeOla Gown Grace + Ivory
AdeOla Gown

Price Range: $1095-$1995

Shipping Times: made-to-your-measurement gowns dispatched 6-8 weeks before the wedding date when ordered 5-6 months in advance

Return Policy: partial returns available

Try-Before-You-Buy Option: Yes

Grace + Ivory creates size-inclusive gowns that are made to order at an affordable price. And unlike many others, Grace + Ivory is open to your customization requests. Want a higher neckline? Lower back? Get in touch with your stylist and they’ll see if your request is possible. You can also order a try-at-home kit to have samples delivered to your door. If you decide to purchase one, your try-at-home cost is credited toward your dress!

grace loves lace poppy wedding dress
Poppy Dress

Price Range: $2195-$5295

Shipping Times: made-to-order gowns dispatched 6-8 weeks before the wedding date; priority made-to-order options available; some ready-to-ship gowns available

Return Policy: made-to-order gowns nonrefundable unless genuine manufacturing fault; ready-to-wear refundable within 7 days

Grace Loves Lace is making it easy to shop wedding dresses online by offering one-on-one live virtual appointments with trained stylists. They’ve put together a guide to answer any questions! The Australian brand is known for exclusive stretch laces and effortless silhouettes that allow for an easy and comfortable fit. And you’ll find answers to nearly every question — from how does it feel to what happens if you gain/lose weight — right there in the dress description.

Louvienne abella dress

Price Range: $250-$3000

Shipping Times: standard 2-7 business days; expedited 1-3 business days

Return Policy: all sales are final

Help a Lovely Out (aka HALO) was created for brides who need a dress quickly, are not able to make it to a Lovely shop, or are on a tight budget. HALO’s inventory of brand new and sample sales dresses feature all the designer brands you’d find in the shop — like Sara Seven and Rue de Seine. We even spotted some at 70% off!

katharine polk size inclusive wedding dresses

Price Range: $500-$3900 (financing options available)

Shipping Times: 4-6 weeks or rush 1-3 weeks

Return Policy: all sales final

Designer Katharine Polk is back, this time with a namesake brand designed for everybody, featuring bridal collections and effortless styles for the whole wedding weekend. The fashion-forward and size-inclusive gowns are handmade in Los Angeles and custom options are available by request.

kelly faetanini monroe wedding dress

Price Range: $2,300-$4,000

Shipping Times: depends on your needs; rush options available

Return Policy: not listed

Try-Before-You-Buy Option: Yes

Kelly Faetanini’s classic gowns range from romantic to dramatic. The try-at-home experience costs $50 per gown, up to 5 gowns. You keep the gowns on loan for 2 days and the entire cost is applied to the purchase of the gown you choose. Before you narrow down your selection, you’ll have a 30-minute call with a bridal stylist to answer questions and finalize your decision.

KYHA (formerly One Day Bridal)

Kyah Chosen Harper Curve Sparkly Wedding Dress
Harper Dress

Price Range: $500-$10,500 (financing options available)

Shipping Times: ready-to-ship gowns free express global shipping 3-7 business days; made-to-order 4-6 months

Return Policy: ready-to-ship refundable within 5 day; made-to-order non-refundable

KYHA is a GWS fave — we even featured Kyah’s sister’s wedding and we STILL think about her pink bespoke dress. A beautiful brand out of Melbourne, Chosen by KYHA is KYHA’s made to size range that’s available globally. These gowns are available to ship now. You can also shop made-to-order for a custom dress. All Chosen by KYHA gowns typically require small to moderate alterations after creation to fit perfectly to your individual curvatures and shape.

lulus sexy wedding dress

Price Range: $48-$388

Shipping Times: several options from ground to 1-day shipping

Return Policy: returns accepted within 10 days

Don’t sleep on Lulus! The newly-launched wedding dress shop is legit and affordable. Real customers share photos and tips in the reviews so you can know what to expect. And at such great prices, you can grab more than one look for the day! At the very least, consider browsing Lulus selection for a reception dress. You can chat with the bridal concierge with any questions and enjoy free shipping and returns in case it doesn’t work out!

Botticelli Embroidered Chiffon Gown

Price Range: $795-$12,850

Shipping Times: pieces are made to order and deliver within 12-16 weeks

Return Policy: all sales final on bridal orders

You may recognize Markarian as Dr. Jill Biden’s inauguration dress designer of choice! Named after a particularly radiant grouping of galaxies, Markarian combines celestial romanticism with timeless design and modern grace. Each special, romantic, and ethereal piece is thoughtfully made-to-order in an effort to reduce waste. Designed and produced in New York City, count Kate Hudson, Beanie Feldstein, Constance Wu, Felicity Jones, Kerry Washington, Laura Dern, Priyanka Chopra, Lizzo, Thandie Newton, and Andie MacDowell as fans.

carolina herrera bow wedding dress
Dress: Carolina Herrera

Price Range: $540-$29,000

Shipping Times: varies by location; 2-3 days express in United States

Return Policy: refundable within 28 days

Matches Fashion strives to be the best luxury shopping experience you’ll ever have — even online. Get 24/7 advice through their fashion-concierge team as you shop from high-fashion wedding dress designers like Erdem, Viviane Westwood, and Halpern.

brandon maxwell white strapless wool silk jumpsuit
jumpsuit: Brandon Maxwell

Price Range: $350-$5900

Shipping Times: varies by location; 2-3 days express in United States

Return Policy: refundable within 28 days

Moda Operandi is where bold fashion meets your closet. Discover new designers from around the world (as well as well-known favorites) and find a wedding dress that’s truly unique. Not to mention runway-worthy.

Genevieve Ruffle wedding dress Needle and Thread

Price Range: $179-$829

Shipping Times: 4-5 business days

Return Policy: refundable within 10 days

Needle & Thread dresses are full of whimsy and romance and a perfect option for the non-traditional bride. See these favorite sequined + floral beauties on a few of our real brides here and here! (Kate Middleton is also a fan!)

net a porter wedding dress roland
dress: Roland Mouret

Price Range: $245-$7500

Shipping Times: options range from same-day (NYC area) to standard shipping

Return Policy: refundable within 28 days

NET-A-PORTER is host to the world’s most coveted brands and seriously swoon-worthy bridal choices. With an inventory that’s always fresh and fashion-forward, you’ll find luxury dresses, jumpsuits, capes, jackets, suits, and more. Chat with 24/7 personal shopping teams for a helpful online experience.

badgley mischka embellished wedding dressBadgley Mischka

Price Range: $104-$2168

Shipping Times: next-day to standard shipping available

Return Policy: refundable within 28 days

THE OUTNET is the benchmark of luxury discount shopping. With major discounts on designer favorites like Stella McCartney, Halston, Roland Mouret, and Badgley Mischka, it’s a dream for the fashion-forward bride on a budget.

rebecca vallance ready to wear wedding dress

Price Range: $649-$1999 (financing options available)

Shipping Times: express and international shipping 2-7 business days

Return Policy: refundable within 14 days

Rebecca Vallance has a small but stunning collection of wedding dresses online — and they just announced a new ready-to-wear line coming June 2021! The Australian-made brand creates well-crafted classic pieces with a modern twist for a look that’s uniquely you.

reformation geranium wedding dress
Geranium Dress

Price Range: $198-$598 (financing options available)

Shipping Times: within 3-10 business days

Return Policy: refundable within 21 days

It’s the classic shop for the cool-girl bride. From little white dresses to two-piece looks and full-length skirts, there’s a chic-prairie vibe happening that totally works. Dresses are sustainably made in Los Angeles, and you can even track your carbon footprint in the dress details.

rixo joan satin bridal skirt
Joan silk skirt and Adeline silk jacket

Price Range: $323-$1695 (financing options available)

Shipping Times: within 1-6 business days

Return Policy: refundable within 14 days

RIXO is a London-based brand all about evoking wanderlust + the free spirit with easy-to-wear, feminine shapes and high-quality materials that are inclusive for all. The bridal range is cheeky and sweet with a vintage feel that’s super fun.

sahroo lotus pink wedding dress

Price Range: $395-$3795

Shipping Times: expected ship dates currently October 2021; inquire about rush orders

Return Policy: refundable within 7 days

SAHROO is a handcrafted, environmentally conscientious luxury bridal brand out of NYC that is proudly carbon-neutral. They even plant 10 trees for each order placed! To maintain true sustainability, and provide brides with ever-luxurious and exclusively cherished pieces, SAHROO hand-crafts only 100 pieces per each bridal look — so, you know you’re getting something unique.

shop bop meadows pineapple dress
dress: Meadows

Price Range: $99-$2550

Shipping Times: next-day to standard shipping available

Return Policy: refundable within 15 days

Shopbob is host to contemporary designers and on-trend pieces. A great option for a reception dress, elopement dress, or the events surrounding the big day. Plus, they offer guaranteed next-day shipping if you’re in a rush.

made with love andydress: Made with Love

Price Range: $10 and up (designer gowns up to 98% off retail price)

Shipping Times: varies by seller

Return Policy: varies by seller (assume no returns when buying preowned)

The simplest way to shop sustainable fashion is to shop pre-owned. Stillwhite has upwards of 50,000 pre-loved wedding dresses to choose from at major discounts. You’ll spot some of our favorite brands like Berta, Maggie Sottero, Rue de Seine, and MANY more. All we’re saying is – if you find the dress of your dreams, look it up here first!

seraphina alexandra greccodress: Alexandra Grecco

Price Range: $699-$1950

Shipping Times: ground shipping within week of purchase

Return Policy: all sales final

Unbridaled is a boutique with stores in Austin, Houston, New Orleans, and now, online! Home to several of our favorite designers, you can shop discounted sample gowns and wedding extras while also supporting a small business.

vowd online wedding dresses

Price Range: $99-$1600 (financing options available)

Shipping Times: next-day to standard shipping available

Return Policy: refundable within 15 days

Try-Before-You-Buy Option: Yes

Vow’d is relatively new to the online wedding dress shopping game, but we’re already big fans of their simple process and quality dresses in inclusive sizes. Choose 3 dresses to try for only $15 each (seriously). And if you choose one, you can keep it right then and there for a 15% discount!

watters short wedding dress
Moran By Watters

Price Range: $200-$995

Shipping Times: next-day to standard shipping available

Return Policy: refundable within 14 days

Watters has a small but mighty number of ready-to-ship wedding dresses that can be on your doorstep tomorrow. Lace, embellishments, and feminine silhouettes round out the collection.

whistles adelaide wedding dress ivory

Price Range: $259-$1299

Shipping Times: 4-8 business days

Return Policy: refundable within 28 days

Whistles is a contemporary fashion brand based in London with a line of free-spirited designs, classic maxi dresses, and modern tailoring for brides. The gowns are understated, cool, and you can chat live with stylists to help find your fit!

Happy shopping!

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